You can’t walk through an airport, mall, or grocery store these days without seeing ads for some new website or mobile app. The marketers of tomorrow are using QR codes to promote their brand by placing them on promotional merchandise. Don’t know what that means? Read on to find out! QR codes (or quick response codes) are a type of bar code that can be read with an appropriate scanner and can contain a lot more information than the standard UPC barcodes you see on most products. In this blog post, we’ll share some benefits of using QR codes on promotional merchandise as well as offer some helpful tips to get you started.
QR codes are a relatively new technology, but they’re already being used for a wide variety of purposes. Some are used for marketing campaigns, others are used for security or inventory tracking, but the majority of them fall into the “convenience” category: QR codes make it easier to do something in the real world. Indoor navigation: The tech-savvy visitors to your booth at the convention centre won’t have any trouble finding your booth — you’ve posted giant signs with arrows directing guests to your location. But what about the people who are in town for a convention and aren’t familiar with the layout of the convention centre? A few strategically placed QR codes on your promotional merchandise help those visitors quickly find their way to your booth. Event tickets: Let’s say you’re hosting an event and you’ve invited a lot of guests to attend. Most of them will have access to the internet and will be able to download their ticket using an online portal. But how do you make it easy for the people who don’t have consistent internet access? Make it easy for them to print out their ticket by printing a QR code on the back of the invitation.
Like any other marketing campaign, you’ll want to make sure you have a plan in place before you start printing out QR codes. Before you select a design or a type of merchandise, you’ll want to know what your QR code link leads to. You don’t want to find that the code leads to a 404 error page or something else that will turn away potential customers. Once you’ve got a plan in place and you’ve selected the type of merchandise you’re going to print your QR code on, it’s time to design the code itself. The most important part of designing your QR code is to make sure that it can be read by anyone, regardless of their device or operating system. If it can’t be read by the person scanning it, all your hard work is wasted!
- Immediate Results - One of the great things about QR codes is that you’ll get data and results right away. You can use online analytical tools to monitor how many people are scanning your code and where they’re coming from. You’ll be able to see which channels are working best for you. - Wider Audience - QR codes don’t discriminate based on the type of device being used. They can be read by anyone, regardless of whether they have an Apple or Android device. These codes are also readable by desktop computers, so anyone who is interested in your product can scan the code and get the necessary information. - Easy to Share - One of the best things about the internet is how easy it is to share information. You can send your QR code link to anyone via email and it will be quick and easy for them to share it with their friends. Once your code is out there, you have no control over who sees it — so make sure you’re sending it out to the right people!
- Plan Ahead - If you’re trying to incorporate QR codes into your marketing strategy, it’s important to plan ahead. You don’t want to be scrambling at the last minute trying to find a service that can generate codes for you and have them ready in time for your event or campaign. You’ll want to make sure you have plenty of time — and more importantly, you have plenty of money. - Know Your Audience - It’s important to know your audience and where they’re engaging online. If you’re planning on using QR codes to promote your brand, make sure your codes are appearing where your target audience might be.
QR codes are a fun and interactive way to promote your brand. Whether you’re advertising your event, your product, or your services, QR codes are a great way to appeal to a wider audience. There are many ways to use QR codes on promotional merchandise, from printing a link to your social media page to linking to an informational page about your product or service. Regardless of what you’re promoting, QR codes are a great way to advertise and get your brand out there.