What is swag?
As the world of marketing continues to evolve and new opportunities arise, so do the strategies and tactics used to drive brand awareness, loyalty and sales. Traditional advertising methods such as television ads or print ads are no longer as effective as they once were.
Today’s consumers are constantly connected, accessible and armed with high volume of information at their fingertips.
To make an impact in this digital age
-brands must find creative ways to stand out from the crowd,
-stand for something meaningful and
-be memorable enough to create a lasting impression on potential customers.
And that’s where Swag comes in!
Swag is one of the most cost-effective ways for companies to build brand recognition while also giving their customers something useful that they can use over and over again.
When you search for “swag” on the internet, you’re likely to find information about wildlife. Fortunately, there’s no need to worry as we’re going to focus on the marketing meaning of the term.
Swag (or promotional merchandise) is any branded item or item of clothing that companies use to market their brand. While T-shirts are one of the most popular pieces of swag other popular items include tote bags, coffee mugs, water bottles, and pens with logos.
Swag is an extremely cost-effective way for brands to build brand awareness and loyalty among their customers. Companies looking to create or re-build their image often turn to branded merchandise as a way to get their name out there and make customers feel part of a special group or an insider community.
We live in a throwaway culture. That means that many of the items people receive as swag are ending up in the trash can or at the bottom of a drawer.
Before you even think about designing any promotional merchandise you should spend some time understanding the needs and wants of your current customers.
What products do they rely on?
What tools do they use?
What items do they need to help them do their jobs or stay on top of their busy lives?
How can you help solve their problems with your product?
Once you have a better understanding of your current customers, you can finally start producing items they will appreciate and keep for many years to come.
Just as every good writer knows the power of choosing the right words and grouping them together in an effective sentence. Every good designer knows the power of choosing the right colours and grouping them in an effective palette. With every printed item you create, you’re influencing the brand perception of your company. So, you want to make sure you’re using colours that are appropriate for your target demographic and that you’re pairing them in a way that complements their appearance.
Most designers will tell you to keep your design to 2 or 3 colours, depending on the complexity of the design. This will not only keep your design looking clean and professional but it will also make your printed items easier and more cost-effective to produce.
One of the biggest mistakes companies make when ordering swag is going for an oversized print run. It’s easy to get caught up in the excitement of ordering your first batch of branded merchandise and ordering more than you need.
How many people will be wearing the t-shirt at your next event?
How many people will be drinking from the coffee mug at the next trade show?
How many people will need a tote bag to carry their stuff around?
How many people will need a pen to write down their notes?
If you’re not planning to sell any of your branded items after the event or trade show, make sure you don’t order more than you need.
From the moment you start working on designing your logo, think about how you can get it in front of your customers no matter where they are or what they’re doing. From the side of a coffee mug to the bottom of a water bottle or the body of a tote bag. Your logo has the power to be seen by countless customers each day. That’s why it’s so important to find creative ways to showcase your logo. The only limit is your imagination.